Lucrum Partners helps B2B organizations overcome revenue performance challenges by aligning go-to-market strategy with real-world sales execution. Through diagnostics, coaching, and system design, they uncover the root causes of underperformance and empower sales, marketing, and leadership teams to operate with clarity, confidence, and consistency.
Sales Execution & Strategy Alignment
Go-to-Market (GTM) Planning
Sales Coaching & Leadership Development
Revenue Performance Diagnostics
Sales Process & Playbook Design
Account Management & Enablement Training
Brian Shea is a C-suite advisor and sales performance expert with over 20 years of experience helping B2B organizations fix revenue challenges and execute go-to-market strategies with precision. As Principal of Lucrum Partners, he specializes in aligning sales systems, coaching leaders, and optimizing team performance to drive measurable growth. Known for his ability to diagnose the root causes of sales underperformance, Brian partners with CEOs and revenue leaders to deliver clarity, consistency, and results across commercial teams.
Please submit your request to work with this provider.
Once reviewed and approved, you’ll receive a confirmation email with instructions to schedule your first session. Appointments cannot be booked before approval.
Loudoun County will fund up to 10 hours of support per small business. Additional services outside of this funded time may be arranged separately.