Lucrum Partners, LLC

Sales Consulting, Coaching, Fixing Sales Execution for B2B Teams

Lucrum Partners helps B2B organizations overcome revenue performance challenges by aligning go-to-market strategy with real-world sales execution. Through diagnostics, coaching, and system design, they uncover the root causes of underperformance and empower sales, marketing, and leadership teams to operate with clarity, confidence, and consistency.

Core Service Areas

  • Sales Execution & Strategy Alignment

  • Go-to-Market (GTM) Planning

  • Sales Coaching & Leadership Development

  • Revenue Performance Diagnostics

  • Sales Process & Playbook Design

  • Account Management & Enablement Training

About Brian Shea

Brian Shea is a C-suite advisor and sales performance expert with over 20 years of experience helping B2B organizations fix revenue challenges and execute go-to-market strategies with precision. As Principal of Lucrum Partners, he specializes in aligning sales systems, coaching leaders, and optimizing team performance to drive measurable growth. Known for his ability to diagnose the root causes of sales underperformance, Brian partners with CEOs and revenue leaders to deliver clarity, consistency, and results across commercial teams.

Availability:

Typical Hours:
📅 Monday – Friday
⏰ 10:00 AM – 4:00 PM (Eastern Time)

Session Format:
🖥️ (Google Meet)

🏢 In-person available upon request and mutual agreement

Location for In-Person Meetings:

Lucrum Partners, LLC
Leesburg, VA 20176

Additional Notes:

Appointments must be requested through the platform and approved before scheduling.

Sessions typically last 60 minutes.

Providers will confirm availability and send calendar invites within 1–2 business days of approval.

Disclaimer

Loudoun County will fund up to 10 hours of support per small business. Additional services outside of this funded time may be arranged separately.